The brain of a consultancy, the heart of an agency

Wunderman Thompson MAP has changed its name to VML MAP. This change follows the October 2023 merger announcement between the legendary VMLY&R and Wunderman Thompson. As of January 2024, we proudly operate under the unified name VML.

VML MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty, and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer. To do this, we help clients make data-driven and personalized experiences that can be scaled with efficiency and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences.

CASES

Furniture

Redesigning the furniture experience

We steered a global transformation project for the world’s largest home furnishing retailer to enable rapid scalability and fast value realization. By swiftly mapping and scaling 150+ moments across markets and channels, we reduced marketing spend by 20%, and boosted marketing effect by 20%.

Automotive

Driving connected experiences

VML MAP helped this mobility business utilize their Adobe tech stack to build scalable customer-centric user journeys across markets, channels, and touchpoints. We aligned marketing needs with data capabilities to ensure access to essential data points. By aligning with the client’s IT product team in Adobe Campaign, we took the technology from 1 to 41 markets in 18 months.

Beauty

Sparking performance for a beauty retailer

VML MAP upgraded the tech stack for a major beauty retailer to drive personalization of CRM content and create an omnichannel experience for club members.

By instituting 20M+ daily interactions across channels – and data testing to optimize performance – we increased purchase frequency and spend by more than 20% in just 20 months.

Entertainment

Streaming is personal business

VML MAP helped a global entertainment platform transform its marketing journey for customers, taking them from 5 European markets in 2016 to 19 markets by 2021. We wrote, designed, and executed all email and push content for this streamer, and built the data infrastructure to help them boost conversion and grow customer lifetime value by 130 days.